Redefining Cultural Capital
The operating system where culture and commerce converge and where
influence becomes equity.
we are the architects of creative innovation
At PWK, we believe culture + influence are a living composition - it's about crafting meaningful ecosystems where creators, brands, and communities converge to create something greater than the sum of their parts and rewire how culture moves the world.
our culture stack
Culture moves in three dimensions—
the spaces we inhabit, the technology we wield,
and the intelligence that connects it all.
PWK operates at the intersection of these forces,
transforming how authentic influence is
discovered, validated, and monetized.
Intelligence Platform
End-to-end SaaS with AI-powered matching and analytics
Real Life Experiences
Curated events and brand activations that prove cultural impact
Proprietary algorithms that measure authentic influence beyond vanity metrics
Cultural Intelligence
the get to know w/ VIX
fri 06.13.25 • miami
An intimate night of music and movement under the Miami’s night sky. PEOPLEWEKNOW takes over Soho Pool House with VIX; a curated experience centered around live performance, connection, and atmosphere. VIX, a local gem of a singer, songwriter, and artist whose raw, soulful sound blends jazz, RnB/Soul, and bolero. Known for her powerful voice, honest lyrics, and edgy, heartfelt stage presence, VIX brings stories of growth, vulnerability, and resilience to life. Join us for a night of amazing sound and magical voices, with curated sounds by Miami’s rising femme selector HII.RICKYY and LA’s vibrant rhythm goddess Asphodèle.
Aura57
Midtown, NYC
06.05
06.13
Secret Location
Miami, FL
08.xx
Art Exhibition
Miami, FL
09.xx
NYFW
New York, NYC
Whether it's conducting exclusive events, harmonizing brand stories, or cultural resonance, we compose experiences that become
the soundtrack of tomorrow.
pwk #irl
meet the founders
jalphy saint-louis
ceo 'chief executive officer'
Navy veteran turned culture-engineer who scaled Spearbit Labs revenue 65% and led Miami's ForbesBLK community.
billy brooks
cco 'chief cultural officer'
10+ year curator of Soho Beach House Miami's cultural programming, transforming it into their most profitable property.
nita saint-hilaire
cpto 'chief product tech officer'
20+ years scaling Fortune 500 brands through data analytics, with experience at WPP, IBM, Warner Music, Coty, and Style Coalition.
Recent news
Culture doesn't live in spreadsheets—it breathes in the space between
a DJ's last beat and the crowd's first exhale.
We just happen to measure that breath.
