Redefining Cultural Capital

The operating system where culture and commerce converge and where
influence becomes equity.

we are the architects of creative innovation

At PWK, we believe culture + influence are a living composition - it's about crafting meaningful ecosystems where creators, brands, and communities converge to create something greater than the sum of their parts and rewire how culture moves the world.

our culture stack

Culture moves in three dimensions—
the spaces we inhabit, the technology we wield,
and the intelligence that connects it all.
PWK operates at the intersection of these forces,
transforming how authentic influence is
discovered, validated, and monetized.

Intelligence Platform

End-to-end SaaS with AI-powered matching and analytics

Real Life Experiences

Curated events and brand activations that prove cultural impact

Proprietary algorithms that measure authentic influence beyond vanity metrics

Cultural Intelligence

People Who Art

thurs 07.31.25 • miami

A one-day immersive experience blending visual art, sound, performance, fashion, tech and hospitality — rooted in Afro-Caribbean culture and community. Join us in a sun-faded, raw, creative family gathering in your grandmother’s yard re-imagined as an avant-garde gallery with soul. Witness and participate in the art of becoming.

A Night with Austin Marc

Aura57

New York, NY

06.05

06.13

The Get to Know w/ VIX

Soho Pool House

Miami, FL

07.31

08.01

09.12-13

activations

10.01-05

People Who Art (PWA)

Secret Location

Miami, FL

ATHLETE x TECH:
The Future of Influence

Secret Location

Miami, FL

NYFW

Secret Location

New York, NY

CultureCon

Brooklyn Navy Yard [Duggal Greenhouse]

Brooklyn, NY

08.16-17

AfroFuture Detroit

Bedrock Douglass Site

Detroit, MI

Whether it's conducting exclusive events, harmonizing brand stories, or cultural resonance, we compose experiences that become
the soundtrack of tomorrow.

pwk #irl

meet the founders

jalphy saint-louis

ceo 'chief executive officer'

Navy veteran turned culture-engineer who scaled Spearbit Labs revenue 65% and led Miami's ForbesBLK community.

billy brooks

cco 'chief cultural officer'

10+ year curator of Soho Beach House Miami's cultural programming, transforming it into their most profitable property.

nita saint-hilaire

cpto 'chief product tech officer'

20+ years scaling Fortune 500 brands through data analytics, with experience at WPP, IBM, Warner Music, Coty, and Style Coalition.

Recent news

Culture doesn't live in spreadsheets—it breathes in the space between
a DJ's last beat and the crowd's first exhale.
We just happen to measure that breath.