
Redefining Cultural Capital
The operating system where culture and commerce converge and where
influence becomes equity.


we are the architects of creative innovation
At PWK, we believe culture + influence are a living composition - it's about crafting meaningful ecosystems where creators, brands, and communities converge to create something greater than the sum of their parts and rewire how culture moves the world.
our culture stack
Culture moves in three dimensions—
the spaces we inhabit, the technology we wield,
and the intelligence that connects it all.
PWK operates at the intersection of these forces,
transforming how authentic influence is
discovered, validated, and monetized.
Intelligence Platform
End-to-end SaaS with AI-powered matching and analytics
Real Life Experiences
Curated events and brand activations that prove cultural impact
Proprietary algorithms that measure authentic influence beyond vanity metrics
Cultural Intelligence

People Who Art
thurs 07.31.25 • miami
A one-day immersive experience blending visual art, sound, performance, fashion, tech and hospitality — rooted in Afro-Caribbean culture and community. Join us in a sun-faded, raw, creative family gathering in your grandmother’s yard re-imagined as an avant-garde gallery with soul. Witness and participate in the art of becoming.
A Night with Austin Marc
Aura57
New York, NY
06.05
06.13
The Get to Know w/ VIX
Soho Pool House
Miami, FL
07.31
08.01
09.12-13
activations
10.01-05
People Who Art (PWA)
Secret Location
Miami, FL
ATHLETE x TECH:
The Future of Influence
Secret Location
Miami, FL
NYFW
Secret Location
New York, NY
CultureCon
Brooklyn Navy Yard [Duggal Greenhouse]
Brooklyn, NY
08.16-17
AfroFuture Detroit
Bedrock Douglass Site
Detroit, MI
Whether it's conducting exclusive events, harmonizing brand stories, or cultural resonance, we compose experiences that become
the soundtrack of tomorrow.



















pwk #irl
meet the founders
jalphy saint-louis
ceo 'chief executive officer'
Navy veteran turned culture-engineer who scaled Spearbit Labs revenue 65% and led Miami's ForbesBLK community.
billy brooks
cco 'chief cultural officer'
10+ year curator of Soho Beach House Miami's cultural programming, transforming it into their most profitable property.
nita saint-hilaire
cpto 'chief product tech officer'
20+ years scaling Fortune 500 brands through data analytics, with experience at WPP, IBM, Warner Music, Coty, and Style Coalition.
Recent news
Culture doesn't live in spreadsheets—it breathes in the space between
a DJ's last beat and the crowd's first exhale.
We just happen to measure that breath.